Frustration Survey – It Can Give Your Business a Boost

We believe surveys are critical in positioning your business to meet the needs in your community.  However, we don't believe traditional surveys are effective for most businesses.  We do believe that most questions provided are leading ones and people don't think clearly of their answers.  In other words, you already know the answers yourself.

Early in our careers, we realized that in communication, listening is often more important than speaking.  A survey is a listening tool. However, before you create a survey you need to understand the "frustrations" within a community.

Everyone dreams of being different. Then why is it that most new businesses deliver the same, but state they are different?  During the HBBH seminars we ask attendees to identify "frustrations" within their industry. An entrepreneur listens and does not defend what they learn. What is important is the fact we are blessed in living in a nation where complaining is right behind procrastination as a favourite pastime.  By listening to what people are complaining about, provides you critical data in order to position yourself uniquely in your community.